Heems releases another banger off of his LP Eat Pray Thug, entitled ‘Sometimes’ and has hilarious visuals to match. In the self-directed videos, HEEMS plays a late-night spiritual guru who sells Eric Andre a dream of becoming white, only to have the idea backfire in his face. With a hilarious cameo from Hannibal Buress and former Das Racist bandmate Ashok “Dapwell” Kondabolu.
Have a read of a note from Heems on the video below, and then watch it above.
“‘Sometimes’ uses a narrative revolving around an infomercial to create a commentary on race in not just the U.S. but India as well. As recently as 2010, the skin-lightening cream industry was worth $432 million in India and growing at 18% annually. Following in the footsteps of films like Kumare, the video also takes on the trope of exotic, spiritual Indian gurus in the West.”