RSS
Twitter
Facebook
Australian publication ACCLAIM mag caught up with Jermie Rozan (*guy on the left) the figure head and founder of Parisian label ‘Surface To Air.’ The brand is well known for their ability to out put premium quality in several fields. Kid Cudi’s moody Mr. Rager (view below) video was cross promoted with limited-run coat that Surface To Air designed as well as shot the visual striking video, marketed the jacket. That is just one of the many groundbreaking projects that S2A pushes out. In an excerpt from the interview Jermie talks founding of the label, and what’s next in the pipeline.
Surface to Air is now a ready-to-wear label, a creative studio and a communication agency – a whole lot of good rolled into one! Describe the ethos behind it.
To create and be free and independent. Bring life to ideas. Basically, we’re a family here and we do whatever we want without being limited by any boundaries.
In ten years, how have things changed?
We’ve grown. Internally things are bigger, more complex. It all requires a lot of attention. Externally, a lot of people have created a similar type of model.
You’re a filmmaker by trade and do a lot of music videos within the S2A studio. Does what you do in film translate to the clothing aesthetic?
I don’t design the Surface to Air collections myself. Aldric, Sol our Art Director and Stine are in charge of that. Cinema and filmmaking are my passion and it’s great to share that with others inside Surface to Air.
You’ve always expressed a love for New York and now have a store there. With the studio being based in Paris, do the two cities have equal influence?
Totally. In my mind the two cities are the exact opposite but are closely linked. Two sides of the same thing. We are really well received in Paris and New York equally because of our aesthetic and our friends.
S2A are known for their collaborations, in particular Kid Cudi, Allison Mosshart and Pharrell. How do your collabs usually come about?
We try to invite people to play with our brand. As with any artistic approach to the things we do, the relationships with those artists come naturally. We share a common lifestyle, the same attraction to experience the unknown.
Who’s next in line?
We are working on things with Brodinski, Gesaffelstein and Theophilus London.
