They say the best form of marketing is word of mouth, that is what has taken U.K. label HYPE to some serious brand expansions in the past year. This season’s 170-piece men’s collection was shot in and around Kowloon island in Hong Kong. The shoot showcases the playfulness of their unisex fashion,  jungle-inspired prints, and myriad floral.

Using models Jordan Joe & Stephen Yu, Hype is fast becoming one of the most sought-after brands in the world. Maverick without being elitist, non-conformist without being unworkable, ubiquitous but totally unique, check out the lookbook below.

Source: FuckingYoung.