Just like that Drake’s surprise mixtape, If You’re Reading This It’s Too Late moves big units. Industry projections have the project likely selling more than 500,000 copies by the end of the tracking week on Feb. 15. That’s a serious number considering, no physical copies have been shipped, as well as dollars spent in marketing. The effort was released Thursday (Feb. 12) to digital retailers through Young Money/Cash Money/Republic Records. It’s slated to take the top spot on the billboard charts, giving Drake his fourth No. 1 (and fourth consecutive leader to debut atop the list).
What are your thoughts on the “surprise” album trend? Want to see more of them, or hate to be caught off guard? Sound off below.