Johnny Schillereff founder of uber successful skateboard brand Element, has more than a thing or two to say. In this insightful short he shares his life, business, and knowledge during this Desillusion Mag exclusive, Beyond the Elementality. As an entrepreneur, he’s set his life on protecting his brand, keeping it culturally relevant, while focusing on their roots in nature inception and roots. This short film is loosely based on the article “Beyond the Elementality” published in Desillusion Magazine 48 , Tome 4, available  .

If there was just one lesson you take away from this short let it be:

“Protect your brand.” – Johnny Schillereff

Well said Jeff, well said.

Beyond the Elementality from Desillusion Magazine on Vimeo.