On January 19th, 2013 Japanese designer Yohji Yamamoto and Adidas celebrated ten years of streetwear brand Y-3 with the introduction of Y-3’s first men’s fragrance Black Label during Men’s Fashion Week in Paris.

“Ten years ago, together with adidas, we created something that did not exist before, and we completely projected the future,” says Mr. Yamamoto. “My desire was and is to make sportswear elegant and chic. adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.”

Black Label will come in a 75ml bottle retailing for approximately EUR 95 / USD 95 / GBP 75 / JPY 10.000, and will debut in February this year. The fragrance will be available in Y-3 flagship stores and online Y-3 online store.

PROPS F-YOUNG.