Amazon.com Inc.’s e-reader Kindle, is being phased out at its more than 1,700 stores and its website.  After an “ongoing review” of Target’s merchandise that evaluates quality and prices of the chain’s offerings, the decision was made, according to Molly Snyder, Target spokeswoman.  The move coincides with the discounter’s plan to create mini shops of Apple Inc. products in 25 of its stores this year.When asked about its partnership with Apple, Snyder declined comment and offered, “We will continue to offer our guests a full assortment of e-readers and supporting accesories.”

Target’s decision to phase out the Kindle is also occurring as the retailer, along with other major merchants, fight the practice of “showrooming.”  That’s when shoppers browse products in physical stores, take a picture of wanted merchandise, and then shop online for a better price.  Earlier this year, Target sent out a letter to vendors asking for help in developing exclusive merchandise and matching rivals’ online prices.

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