I LOVE UGLY STORE. NEWMARKET, AUCKLAND, NEW ZEALAND.

New Zealand brand I LOVE UGLY is expanding and they aren’t being modest with the new digs either, as they roll out the opening for their fourth store located in Newmarket’s Osborne Lane. The store boasts the original character features of the building; raw brick walls, industrial concrete floors and exposed wooden beams, which are combined with an elegant mid-century Scandinavian design fit out to set a suitable canvas for I Love Ugly’s premium menswear offering.

If you find yourself in New Zealand be sure to check out the flagship store as it encourages the customer to assimilate the I Love Ugly lifestyle through every touch point; such as the art, antiques and invaluable pieces on the shelves or the special scent developed specifically for the store. High attention to detail, design and art are key focuses for I Love Ugly, and their fourth store is an exceptional display of this taste.

This is the fourth of many as hints at a NY flagship store seem to be at work for the coming 2014 wave.

Come and discover it for yourself at:

I Love Ugly Store
2-8 Osborne Street
Newmarket
Auckland
New Zealand
+64 9 280 4230