The latest iPhone locator, in a long list, is called the HipKey, and is about the size of a quarter. The device talks to a tracking app, and according to its designer Danny van der Poel, has only one goal in mind – and that is to let you know how near and far away your precious iPhone is located. Apple began selling it last November on its European website in 20 countries. Apple in the U.S. will begin selling it this year as well, and van der Poel is at CES looking to woo other retailers into stocking the $89.95 product. van der Poel, whose website is hippih.com, promises great results – but make sure that your battery is charged.