A virtual style magazine, Gucci Style by Gucci is billed as “an exclusive digital shopping magazine” providing editorial and shippable content, in addition to exclusive behind-the-scenes videos of fashion shoots and interviews with Gucci ambassadors. You’ll also be privy to Creative Director Frida Giannini’s personable musings in a video blog of her road trip across Italy, and a curated playlist of the House’s seasonally updated songs, personally chosen by Giannini herself.

If you’re traveling, the Little Black Book section is a directory of stylish hang-outs in more than 30 cities that have been given the Gucci stamp of approval – and if you’re a die-hard Giannini fan, Frida’s Favorites is a list of restaurants, bars, clubs, and hotels where you might bump into the fashion maestro herself. Available for download now, Gucci has upped the ante with a the app designed for iPads and iPhones.