According to Facebook, about 4.8 percent of monthly active users are “duplicate accounts,” which is an account that a user maintains in addition to their primary account; about 2.4 percent of the monthly active user accounts were “misclassified accounts,” or accounts that represent an entity besides the user, such as a business or a pet; and about 1.5 percent of the accounts were “undesirable accounts,” or accounts that purposely violate Facebook’s terms of service, such as spamming.
Facebook does allow profiles for businesses, organizations and other entities. However, users are supposed to use a Facebook Page instead of a personal profile for these purposes, according to the filing.
“We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may be affected by improvements or changes in our methodology,” the company stated in the filing.
Facebook estimates that duplicate or false accounts are lower in developed markets like the United States or Australia, and higher in developing markets that include Indonesia and Turkey, according to the filing.
The social network, which went public in May pricing at $38 per share, has lost almost half its value since its IPO. Investor doubts about Facebook’s growth prospects, and concerns about the August 16 expiration of a lock-up period, helped pushed the stock to a new low Thursday, just under $20.
Props USA TODAY