Big Sean unveils plans to launch his own Fashion/Lifestyle brand Aura Gold, he spoke on it saying:

“Launching my own label is a dream come true for me,” he said in a statement, according to HipHopDX. “Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

The debut release will include jackets, pants, tees, head-wear, and much more. Sean will be debuting Aura Gold’s Finally Famous line at the ProjectMVMNT convention in Las Vegas later this week, check out a preview of the line below, with Big Sean styling the threads.