Facebook, the world’s no. 1 online social networking site with 955 million users has faced a rough debut since its May initial public offering. But when Facebook Inc CEO Mark Zuckerberg talked and had a 30-minute appearance at a technology industry conference, a whooping $6.786 billion of additional market valuation has been added for his company.

The social networking site, introduced a new advertising service which gives marketers improved their ways on how to reach their consumers on Facebook. The Facebook Ad Exchange allows marketers to target consumers with pitches based on their past web browsing activity, like the websites they have visited. Zuckerberg also stated that Facebook is more likely to intensify its rivalry with Google in getting into the search business.

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