Twitter has just unveiled its simplified logo, their plain, iconic blue bird.

The company says that:

“From now on, this bird will be the universally recognizable symbol of Twitter,” and that “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”

The logo shift will be a rebranding of their blue bird that will synonymously replace the word Twitter with the flighty little blue dude.  The same marketing process can be see with the vibrant bullseye and Target for instance. Or easily remembered the GOLDEN ARCHES– FOR What? McDonald’s. Twitter says that:

“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry,” and that “a bird in flight is the ultimate representation of freedom, hope, and limitless possibility”

http://www.youtube.com/watch?feature=player_embedded&v=Fh20pdCrCAU

PROPS  The VERGE