Big news is a brewing in the world of tech billionaire Mark Cuban as he announces his latest business venture; messaging app Cyber Dust. It’s sole design is to change how we text as a community.

“I don’t want one of my texts taking on a life of its own and I find myself in a lawsuit because someone forwards or posts one of my texts,” he explains.

Described as “WhatsApp meets Snapchat,” texts sent via Cyber Dust ‘self-destructs’ after 24 seconds of being read. Importantly, these messages cannot be traced and are not stored anywhere – not even on Cyber Dust’s servers – assuring all users a high level of privacy and security.

Cuban’s legal woes seem to be what motivated him to create the app.

“For me, it was watching the SEC taking every digital message I gave them and apply whatever context it wanted to apply.  No matter what the truth was. Then I saw the success of Snapchat and realized that I wasn’t the only one who had a need to reduce my digital footprint. Cyber Dust isn’t designed to fight off the NSA or some nefarious intruder.  Cyber Dust is designed to replace texting for anyone who realizes that you lose control of every text you send.  [It’s also realizing] That the phone companies and your text recipients own your texts and even the most innocent text can take on a whole new context. I wanted to have a means of communication that is analogous to face to face – where you can speak openly and honestly. That is why we created Cyber Dust.”

It seems that the new trend is moving towards more anonymity than it is transparency with digital communication, do you have plans of using the app? If the app is able to build a cool ‘chic’ and make a cultural impact it probably will be included in one of those huge app acquisitions that the big boys Google, Yahoo, & Facebook love to acquire.