Skechers Must Pay For Deception.

The government has determined that the Skechers’ fitness shoe, is only that– a shoe, and will not and can’t possibly get you great legs, or even a toned tush, for that matter. Skechers USA Inc. will have to pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claimes that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles. Kim Kardashian, Brooke Burke and other celebrities endorsed the shoes in Skechers ads.

Skechers Resistance Runner, Toners, and Tone-ups shoes are also involved in the claims of deceptive advertising, also. All consumers who bought the shoes would be eligible for refunds, though the monetary amount is not certain. The FTC says that will depend on how many claims are received during the eight-month filing period. Buyers can go to the FTC to file a claim, according to USA Today. “The FTC’s message for Skechers and other national advertisers, is to shape up your substantiation or town down your claims,” said David Vladek, director of the FTC’s consumer protection bureau. For millions of consumers, he said,

“the only thing that got a workout was their wallet.”

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