RSS
Twitter
Facebook
Disney corp. has stepped forward to acknowledge the fact their new new epic motion picture “John Carter” is now an official flop. Estimating it will cost the production company an estimated $200 million dollars. With an estimated budget of $250 million budget and $100 million in marketing is probably undershooting the true number.
Though the movie has taken in over $200 million dollars globally, at this point you think they’d break even, but costs must be running higher than expected. The point at which “John Carter” needed to “BREAK EVEN” and be deemed a mild success, analysts estimate it to be around the $600 million dollar mark.
The failure can be chalked up to a number of things from costly reshoots, lack of a marquee star, the director’s inexperience with live action — “John Carter” is director Andrew Stanton‘s first live-action movie — and add in Disney’s marketing, compounded problems. Disney’s former marketing chief MT Carney exited a few months before the movie’s release, leaving it to incoming marketing chief Ricky Strauss to usher the movie into theaters.
“John Carter” stars Taylor Kitsch as a Confederate soldier who finds himself transported to Mars, where he is a soldier involved in an alien civil war. The movie had long been in development with several filmmakers deeming it unfilmmable before Stanton got the project.
Disney being the giant they are will undoubtedly make a tremendous recovery with big action packed “The Avengers” through its Marvel subsidiary coming in May and Pixar’s “Brave” in June.
Sources:
