
The Facebook App Center, announced in early May, will begin rolling out as soon as tonight to some users. It will allow Facebook users to find and install Facebook apps to your Facebook Timeline. The App Center, which isn’t called a store, will launch over 600 free (for now) Facebook apps. Facebook has announced that some of its partners plan to offer paid apps in the future.
The App Center, places apps into different categories–Games, Entertainment, Lifestyle, Music–to make it easier for users to find and install them. Timeline apps are apps that live on your Facebook page or are used on Facebook, including games such as Words with Friends, according to ABC News. However, Facebook has been clear that the App Center isn’t meant to compete with app stores from Google or Apple. Rather, “it sends traffic to them,” Malorie Lucich, Facebook communications manager said. According to Facebook, it drove users to the Apple App Store 134 million times in May.
