FASHION.

Deadass this brand HUF’s 2012 summer look book is TUF! It sets a new level for how it’s done kudos to photog Brian Kelly, for making the beautifully well stitched brand Pop on camera. Take a look at the brand, and then head over HUF Worldwide to pick up a pair of socks, shoes, and […]

The Assault Ross takes the classic low top, and turns it on it’s head, infusing denim color ways that Supra has been known for. The upper is made of a raw, textured, navy blue linen that has been coated for strength. It has red accents, a red mesh lining for a […]

Faux Society caught up with designer/entrepreneur John Dean and CEO of Renowned Clothing, a burgeoning street wear company, hailing out of Akron, Ohio. I personally became excited to put this on the site, simply because of the picture Mr. Dean painted for me. He shared the direction in which he and his team are headed, with […]

French footwear designer Christian Louboutin has just released a slightly more casual slip-on offering, with this Rollerboat Flat. Just as before, this all-black loafer features a leather upper atop a vulcanized-style sole, and is decorated front-to-back with black spikes. You can pick up a pair directly from Christian Louboutin’s online […]

Backes & Strauss London, since 1789, has been the nation’s oldest diamond company, proudly presents the Diamond Jubilee Collection. This incredible watch is aptly a Regent, which was designed, crafted and inspired by England’s Diamond Queen- Her Majesty Queen Elizabeth II, in celebration of her 60 year reign, from 1952 […]

Supreme release a new skate edit showcasing veteran pro Jason Dill and Tyshawn Jones. It has a couple of skate tricks, and the end clip exchange between Dill & what looks to be a crackhead security guard, is such a New York conversation, and I love it! http://www.youtube.com/watch?feature=player_embedded&v=tbKhRsy3zMA

Bay Area rapper  Kreayshawn linked up with Japanese brand  A Bathing Ape  on a limited edition t-shirt. The t-shirt will drop at Bape Store London branch on June 23rd. Check out the t-shirt in more detail after the jump.

To say sneaker heads are chomping at the bit for the Nike Air Yeezy 2 release, would be a drastic understatement. Nike to keep fairness are running a raffle AND an RSVP only for the majority of customers. Today though Nike made an impromptu announcement about via Twitter on future Air Yeezy 2 […]