LACOSTE LAB revives the tradition of innovation, an integral part of the brand’s DNA. What’s special about LACOSTE LAB products are the results of collaborations between LACOSTE and key partners of LACOSTE. Christophe Pillet, Design Director at LACOSTE, is at the helm of the LACOSTE LAB, which rolls out their newest brand LACOSTE L!VE. It’s a contemporary reinterpretation of the classic LACOSTE codes and crocodile DNA, destined for an audience who refuses to compromise on look, quality or cut.

LACOSTE L!VE is about optimism and movement, a directional line focused on clothing and footwear that forges ahead while respecting its roots, scroll through the volleyballs, skateboards, snowboards, and more that has been branded with the LACOSTE label. They are all for sale in the Lacoste online shop.