In the U.S., e-commerce sales reached $43.2 billion in the second quarter — up 15 percent compared to the year-ago period, according to comScore. Online shopping has surged dramatically, while brick and mortar stores have taken a decline in sales. Best Buy reported a 5.3% loss compared to their quarter last year. Best Buy also reported a 20% increase on their online web store though.
Two other findings from the Q2 comScore report:
- The top-performing online product categories were: Digital content and subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware, and apparel and accessories. Each category grew at least 16 percent compared to the year-ago period.
- 42 percent of e-commerce transactions included free shipping, representing a seasonal pullback from a fourth-quarter high of 52 percent.
[VIA ALL THINGS D.]